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4th generation AppleTV looks very impressive

In case you missed the Apple Keynote last Wednesday, September 9th, 2015, there was a segment of it I would like to call attention to; the segment covering the upcoming 4th generation AppleTV (available in late October 2015). This interface is what TV needs to be!

AppleTV section starts about 52 minutes into the overall keynote and runs to the 83 minute mark.
Apple Keynote, September 2015

Tim Cook introduces the new AppleTV running tvOS, and states that the future of television is Apps , and backs that up by pointing out that we already spend more time on tablets, smart phones, and laptops than we do on televisions.

This new AppleTV uses an app store like the iPhone or iPad, and the Apps allow for far more immersive experiences than simply watching linear video streams. The Major League Baseball app demo is particularly amazing at demonstrating the abilities to do multiple things at once all while watching your game. Games, shopping, vacation planning as a family, real estate research on the big screen are just the beginnings of what is possible; and I think this is the way television is heading.

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