I think John Gruber has an excellent analysis up of the new pricing plans coming out of AT&T.
http://daringfireball.net/2010/06/good_and_bad_regarding_att_data_plans
AT&T’s decision to charge more for tethering without giving more bandwidth is unsustainable and it should be called a “$20 bullshit fee” just as Gruber suggests. The market will demand a fix to the $20 bullshit fee by hacking tethering in like they do already or going to a different vendor. MiFi from Sprint or Verizon is attractive though it costs more because it can be used on multiple devices. Data is data, and charging more for using more makes sense; giving a discount to those who use less makes sense; charging for the ability to do something we can already do makes no sense and is unforgivable.
Lower prices for a little less data usage will be attractive to many customers, and should be attractive to most except that many just don’t want to think about it.
For me, this will likely save money (still doing the analysis of data usage habits).
AT&T and all the other providers are still evil, but the market is slowly forcing them to be a little less evil each day.
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